Collaboration App Spending Keeps Growing Despite Economic Uncertainty

Things aren’t looking so great in the economy right now, with unemployment rising and businesses holding off on making big purchases. One category of software, however, seems to be growing no matter what – collaboration applications, those used by employees to communicate better with each other and their clients across the web and within companies’ networks. What makes this category of software so resilient? Perhaps it has proven to have some useful benefits that go beyond communication, such as boosting productivity and providing secure file-sharing capabilities.

Collaboration Applications Become a Necessity

Amid economic uncertainty, more and more people are looking for alternative ways to make a living. Some have turned to collaboration applications like TaskRabbit, BidUp, and Getfoward in an effort to monetize their assets. But what is the draw? And what makes these apps so successful in a poor economy?

The truth is that many have embraced these applications because they can’t find traditional work. Whether it’s because they lost their job or never found one in the first place, there are people who are unable to get by without taking on odd jobs here and there. These apps allow them to pick up shifts on things like moving items, assembling furniture or marketing campaigns at any given time.

 Rise in Employment and Decrease in Applicant Rates

The rise in employment and decrease in applicant rates show a large appetite for collaboration. For recruiters and human resource managers alike, knowing this is crucial to keeping up with changing hiring trends. It’s no surprise that coworking spaces continue to increase in number, as well–when hiring isn’t about trying to find a candidate for a specific position but rather finding somebody who will contribute at their own level with talents across many different industries. The application spending data supports what these workplaces are showing: there is an increasing need for flexible working arrangements that don’t tie employees down to one location but allow them more independence and control over how they work so they can meet the needs of both themselves and their employers.

Increased Complexity Leads to a Shift from On-Premises to Cloud Solutions

We are entering a period where organizations and individuals are dealing with rapid change and complexity. These changes call for higher levels of collaboration in order to create innovative solutions and drive competitive advantage. More companies are turning to collaboration solutions like Microsoft SharePoint Online that enable users to store and share data with others across an organization in a secure way. This allows people at different levels within an organization to work together more easily, leading to increased collaboration application spending even as economic uncertainty grows. But increased complexity has also led to a shift from on-premises solutions (which you install locally) towards cloud-based solutions like Microsoft SharePoint Online that allow you all the benefits of online storage without taking up any space on your hard drive or adding any costs other than your monthly subscription fees.


Data gathered by Synergy Research Group found that even with economic uncertainty still present, spending on collaboration applications is continuing to grow. Although platforms for collaborative business communication have become less expensive and more widespread in recent years, this study sheds light on the top priorities for teams and organizations as they choose which tools to use when collaborating in 2018. Organizations need to consider how well a tool solves specific problems as well as its price point relative to competitors before committing to a long-term contract.

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